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Website migration sounds incredibly complicated. It resonates as something time consuming and difficult to understand or do. There is something about the word “Migration” that makes someone want to take a stress nap. Like it’s something that only tech experts (and birds) can wrap their...

Sometimes the internet seems like a magical place. You start to type something into a search bar and within seconds you get the very thing you were looking for. Yes, in fact, there is a website for Apple Lovers. And no, you didn’t mean the...

Everyone has something that they hold on to for way longer than needed. Maybe it’s that guitar you really thought you’d learn to play. Or it could be a ratty old shirt that you claim is lucky. Either way, sometimes you just can’t see, or...

In a time where even a refrigerator can access the internet, it’s crucial that a website can be used universally across a family of devices. If someone can only access your website on the desktop you’ve already lost them to the competition. Mobile devices are...

First things first – Find Consistency in Branding: Decide on a consistent branding and messaging. -Branding will give you the look and feel of your company and in the long run, the guidelines for the site, app, and your design standards. -Messaging will bring on those much-needed keywords...

What is Google Analytics? According to Google themselves, "Google Analytics gives you the digital analytics tools you need to analyze data from all touchpoints in one place, for a deeper understanding of the customer experience. You can then share the insights that matter with your whole...

I was looking through the latest design trends when I fell into a rabbit hole of design and branding. I started looking at the characteristics of certain brands, their coloring, and their shape choices...