digital marketing
we set you up for success
Tailor-Made Paid Marketing Services
At iNNOV8 our approach to paid marketing is one that will scale with your needs. We work with you to find the right strategy for your business that meets your price point, capabilities, and goals. We want to set you up for success from the start because we are invested in seeing our clients grow.
presenting your brand
Digital Strategy Development
Strategy can be the longest process with digital marketing due to the research involved. Our team will take the time to learn who you are as a business, how to best present your brand, and who your ideal client is or could be.We will also look into the methods that will best serve your business, budget and timeline. Strategies are usuallya once a year to every three year process depending on your budget and timeline.
various options to choose from
Digital Marketing Services
Let’s take a look at a couple of the options that we offer through our team:
Search Engine Optimization
SEO is the process of organically getting users to your website through content corrections, linking, meta data, mobile-friendly layouts, load times, and user engagement. While we can work on this in tandem with any of the services below, we tend to recommend getting your SEO in tip top shape before moving into ad spending. If you would like to learn more about your SEO packages check out our dedicated page for it here.
Social Media Marketing
Social media can do wonders for your business with just a touch of consistency. Hashtagging, backlinking, amazing images and graphics mean nothing without a content calendar and regular posting. This is another service that we recommend working with before putting money toward ads. Social media can be organically grown without giving more money to Facebook and the other social entities. It’s when you hit a wall with your calendars that we can help with the ads.
Content Marketing
Content is something else that can go a long way with some consistency. You probably don't have the time, the strategy, or the content calendar to make this happen. Content Marketing usually goes hand-in-hand with our SEO services as new content will bring in new key terms to rank for within Google search results.
Email Marketing
Emails don’t have to be just about your latest news or ads. Don’t get us wrong, it is a great strategy to get engagement through those two major content types. It can help with A/B testing, campaign building, and surveying. You can get to know your customers better, especially those who are invested in your productsand services.
Pay-Per-Click Ad Management
PPC is a great way to get ads up and running within a budget. The ad will only cost when clicked upon while still giving impressions and SEO growth when not. It’s a great way to build brand awareness while also working search results in your favor.
Usually ads are best run with your SEO, social media and content are running at their top performance for best results. We can help you achieve all of this within an ad management plan.
Non-Profit Sponsored Ad Management
Are you a nonprofit? Awesome! If you haven’t dealt with nightmare situations around Google Non-Profit Sponsorships, I’m sure you have heard about them. We can work with your company to get you that sweet sweet free $10k for Google Ad placement. Not only that, we can help with your other online non-profit needs as well! Schedule with us today to get yourfree estimate.