If your business’ digital presence is feeling a bit lackluster, don’t worry, you’re not alone. It’s like showing up to a party in your grandma’s old hand-me-downs – you just won’t make the best impression. But fear not, my friend! Here are some ways to spruce up your digital duds.
Optimize Your Website
Think of your website as your online dating profile. You want it to be eye-catching, easy to navigate, and make potential customers want to swipe right. Clear communication is key and remember, everyone loves fantastic photography that tells your story and proves you are who you say you are.
Don’t forget to give it some love with relevant keywords, meta tags, and descriptions. It’s best to always keep your content conversational and easy to read.
Post On Social Media
You know what they say, “if you’re not on social media, do you even exist?” Social media is a great way to expand your business’ digital presence in so many different post types and platforms.
You can Create a strong presence on platforms where your target audience hangs out and share engaging content that matters to them. This helps increase brand awareness and builds up a loyal online community. Will you be a Meme Queen that everyone shares and loves or will you become the pinnacle of information in your market?
If you aren’t sure where they hang out or what matters to them, you might be in over your head and we can help. We have quick reporting tools to help you get in touch with your potential clients, just reach out for a consultation.
Invest In Search Engine Optimization (SEO)
If new customers or clients are not able to find out about your business, you will not grow! Focus on creating high-quality content with relevant keywords, meta descriptions, and title tags to help your website rank higher in search engine results. Remember, it’s best to speak like users do and incorporate those keywords and terms into your content!
There are a handful of plugins for most website platforms and builders that make these tasks a bit easier but quality is key in this area. Your content should be meaningful and purposeful for your audience to leave the best impression with users and Google. If this paragraph just went over your head, we can help! Reach out today to get started with us on SEO and watch your website’s potential take off.
Use Email Marketing
Keep your customers informed and interested by sending them relevant newsletters and promotions. Just don’t spam them like your ex who keeps texting you even though you’ve clearly moved on.
Utilize Online Advertising
Think of online advertising like going to a speed dating event – you want to get your business’ name out there to as many potential customers as possible. Although this is often with a cost, online advertising is a great way to give a huge boost to your business’ digital presence!
Just make sure your ads are targeted to the right audience and not just swiping right on everyone you see. Not only can it be a huge waste of time and money, it can get weird, fast. You want your ads to lead to an action on your website, not just a single visit.
Are you trying to get them to purchase your product or service? Or are you needing them to sign up for a mailing list? By adding an action to your ads you are ensuring that they will learn more about your business and are more likely to come back.
Monitor Your Online Reputation
Your business’ online reputation is like your own reputation – you want to keep it as pristine as possible. The way you present yourself and invite others to interact with you matters. Respond promptly to negative feedback and don’t be afraid to ask satisfied customers to leave positive reviews. It’s like getting your mom to brag about you to her friends.
Users are very likely to share their reviews with friends and online communities. This additional posting only increases the range of your business’ digital presence. Who knows, maybe all of your five star reviews will make you a viral sensation?
Unfortunately online you can’t see real time interactions the way you can in a retail space or office. Lucky for you there are plenty of tools to help you gain insights to how your users are moving around your digital space! Use analytics to keep track of your website traffic, user behavior, and conversions. It can help you adjust your digital marketing strategy so you can stay ahead of the competition.
Your Business’ Digital Presence Is Ever Changing
In conclusion, improving your business’ digital presence is a lot like keeping up with fashion and design trends. There will always be staple items you want on your website but as times change new and different ways to stand out and stay relevant will appear.
It takes a bit of effort, but the results are worth it. Long term users love to see brands and companies grow with the times and are more likely to stay when they see positive changes being made. Just remember to keep it fun, engaging, and relevant to your audience.