Sometimes the internet seems like a magical place. You start to type something into a search bar and within seconds you get the very thing you were looking for. Yes, in fact, there is a website for Apple Lovers. And no, you didn’t mean the tech company, you genuinely meant the fruit. How did the internet find what you were looking for?
Well, we hate to break it to you. But, the magic force behind those outcomes is something called SEO (Search Engine Optimization). SEO, when utilized to its fullest, is the key to getting the right traffic to a website. It ensures that the right website can be viewed when certain keywords are used. There are two very common questions we get about SEO: how does it work and why do I need it?
How SEO works
If we break down the phrase Search Engine Optimization things get a little bit easier to understand. The first chunk of this is Search Engine, easy. This can be everything from Google to Bing to Yahoo. These sites create the flow of traffic for websites on the internet. These sites go out and scan all depths of the internet pull what information they can and create basically an index of the internet. So when certain terms are used they can create a ranking list of the closest possible match for your search.
The Optimization part of this is made up of all of the little details that go into making sure that the Apple Lovers website will be visible to the people who are searching for it. Those little details are comprised up of keywording, meta descriptions, title tags, and even post length. These all help, or harm, how a website appears in a search engine.
Now that you understand a little bit on how SEO works it’s time to realize why you need to spend time perfecting it for your website. Your site might not be the only one of its kind on the internet so it’ll be important to gain as much visibility with the audience.
With proper SEO in place, search engines will be able to deduct that your site is more relevant to certain searches. Having a higher relevance leads to being more visible which leads to more users on your site. Think of it as an ongoing cycle. Each part needs to flow into the next for it to work.
Once you understand that SEO is an important lifeblood to a website you’ll begin to know how to incorporate it into not only your content but also your branding. Doing this will not only rank you higher above competitors but it will also establish you more for users. The consistency will bring loyalty.
To learn more about your current audience and the potential for growth – Check out our Google Analytics Walkthrough.