Mello{be}

Mellobe homepage

iNNOV8 helped take an average medical blog and transform it into a professional website. Web design is not what I went to school for, however, the vision and communication provided by iNNOV8 has been phenomenal in growing my brand.

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Mellobe homepage
mellobe original pillow page
mellobe our story

Mello{be}

Meditation Cushions Fit to Your Lifestyle

Since the start of Mello{be}, the startup focused on adding comfort and removing pain from meditation, has grown beautifully into success. That growth has led to additional pillows, new designs and colors, and an avid customer base but the website was still stuck in the startup’s early days. With thin content, no way for customers to purchase easily online, and an outdated design the website needed help reflecting the growth of the company.


Rewriting and Reviewing Content For SEO


The content on the old Mello{be} website was written well but not written to be impactful for SEO. Starting with both keyword and competitor research our team came up with a content strategy that will help the site increase visibility in search results and help broaden the audience. Then, going page by page iNNOV8 worked alongside Mello{be} to enhance content to maintain brand identity but add in keywords.


Refreshing The Design


With the design we wanted to elevate the previous site into something more recognizable and help sell the mission of mindfulness. Using muted colors, flowy backgrounds, and real photos of REAL customers using the product, our team really wanted to make the website fluid and easy to use. By allowing the photos of the meditation pillows to really stand out, we know users will be sold the moment they land on the website.


Simplified Shopping


One of the must needs that Mello{be} had is a way for users to easily shop straight from the website. The two features we knew the website needed was an organized shop page where customers can browse and see each product and a checkout system that wasn’t complicated. For an extra feature, there is a side cart that can always be managed by the user no matter what page they are on.

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Olive Branch Realty

iNNOV8 helped take an average medical blog and transform it into a professional website. Web design is not what I went to school for, however, the vision and communication provided by iNNOV8 has been phenomenal in growing my brand.

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Olive Branch Realty

Not Your Typical Home Buying Experience

Olive Brand Realty and Property Management had a website that was lacking impactful content, unique design, and user driven layouts. Users were having a hard time getting in touch with Olive Branch; these forms were hard to find and even harder to use. Olive Branch came to us wanting to rework everything about their website and their business operations to be better tailored for a digital presence.

Organizing Content For SEO

Olive Branch’s older site had content that was spread across a handful of pages and was too sparse to really help SEO or users with their needs. When pages have too little content they will struggle to rank for keywords. Search engines will naturally rank the website and pages lower because they don’t hold as much authority as those with more content. With having too little content on the site, users will get lost trying to find the information they are looking for. So, we worked with Olive to reorder their content and expand on a lot of things in order to answer more questions their users have. With their expanded content we have created a path for users to follow and funnel into their correct paths for consultation and realty discussions. The reorganized content is laid out in a way that will help mobile users navigate the site to find what they need.

A New High-End Design

Olive Branch made it clear that they wanted a design that was minimalistic and clean. White space would be necessary while pops of color would add to the experience of browsing the site. Olive Branch is also a boutique-style real estate company, therefore it was important to showcase their brand. With imaging, videos and graphics we worked to make that idea a reality for users and owners alike. The other issue we needed to solve was call to actions. The previous site had one main call for users to fill out a form to schedule an appointment with Olive B but it was hard to find and required users to scroll to the bottom of pages. By reworking the layout to have the same main call to action at the top, bottom and middle of the pages, it will be easier for users to reach out. A bonus feature that we worked into the website is allowing visitors to schedule themselves on Olive B’s calendar. This will free up time on the realtor’s end and allow the user to decide their meeting times. It’ll make business easier to conduct and the ease of access for users more intuitive.

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Millennium Petrocapital Corporation

iNNOV8 's project management really kept things moving along. We had a large marketing team with more input than we knew what to do with. iNNOV8 kept us in check and honest to our timeline.

Millennium Petrocapital Corporation

Leaders in Energy Development

For our team, there is nothing more exciting than working with a client to rebrand, write new content, and redesign their website. We love helping a company create a visual representation of its growth through a new website. Millennium PetroCapital Corporation was in this exact spot when they reached out to us and we were ready to get to work and impress!

Organizing and Rewriting Content For SEO

When we first went over Millennium’s older site we saw that content was spread across a lot of pages or was too sparse to really help SEO. When pages have too little content they can really struggle to rank for keywords and search engines will naturally rank them lower because they don’t hold as much authority as pages with more content. With having too little content spread across a lot of pages, users will get lost trying to find the information they are looking for.


So, we worked with Millennium to reorder their content and expand on a lot of things in order to answer more questions their users have. We included keyword research and content editing to help them push their SEO presence to the next level. With their expanded content we have created a path for users to follow and funnel into their correct paths for investment.

A New High-Scale Design That Reflects Growth

Millennium was working internally to create a new brand for us to turn into a redesigned website that spoke of their growth and let their users know of their expertise in the field. For the design, we used black and white mixed with the golden hues that they send over to create a look that was polished, high-scale, and would speak to users about the companies success and knowledge.


Keeping the overall design minimalistic and clean helps further the feelings of professionalism throughout the whole site. This works hand in hand with the content to help the UX of the website giving the users a clear and consistent path to follow. As always we made this design optimized so users on all devices will be able to navigate without issues. 

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Morgan’s Wonderland

iNNOV8 's project management really kept things moving along. We had a large marketing team with more input than we knew what to do with. iNNOV8 kept us in check and honest to our timeline.

morgan's wonderland home page new

Morgan’s Wonderland

A Truly Inclusive Space

We were ecstatic when Morgan’s Wonderland decided to team up with us to help redesign their website. They wanted to move into a design that could speak to everyone regardless of their age.

With such a large website they were also finding it difficult to organize their content and pages, even their users were having a hard time navigating through the website. Knowing that Morgan’s Wonderland is the ideal when it comes to accessibility, our team kept that at the forefront of our minds as we worked through the design process.

Restructuring the Menu & Organizing Content


One of the first things we decided with the design was to give them a new menu. One that was far more structured and straightforward than their previous one. We wanted users to be able to find exactly what they were looking for as well as create a set path for users to follow.

We noticed that a lot of pages were hard to find, had little content, or just didn’t answer questions that we knew users had. So, we worked with them to combine, rewrite, and reorganize their pages and content to increase readability for everyone. Morgan’s Wonderland will also see improvements in SEO as both users and Google pick up on these changes.

A Modern and Clean Design That Pops!


Morgan’s Wonderland strives to create a space where everyone can enjoy regardless of age and ability so we wanted to have that reflected in the design. Using their bright and fun branding colors to help our minimalist and easy-to-use design pop and catch the eye of any user!

With beautiful photos of their parks and guest scattered across each page, we were able to showcase the fun and inclusivity of both of the parks.

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WIIN / Talent Hatched

iNNOV8 's project management really kept things moving along. We had a large marketing team with more input than we knew what to do with. iNNOV8 kept us in check and honest to our timeline.

WIIN / Talent Hatched

Apprenticeships

Talent Hatched came to us wanting a website to showcase their new app. They wanted to have a modern design with a conversion-driven layout. And to have a website that showcased their easy-to-use apprentice program and mobile app. They are branded with a beautiful logo around blues and oranges making for a simple contrast throughout the design.  The website and call-to-action buttons have a pop of color that most don’t.

Starting with Content

When starting a new website, the first thing with work on with our clients is content. We worked with Talent Hatched to determine their market, key terms, and potential competitors. Once we had the research out of the way, we provided a content template for them to work within. We were also able to help them elaborate on their services and educate their users. 

The Design

Our next big task was layout and design. Without an inventory of images, we needed to create our own to tell the story of the company and program. Not only did the content have to make sense to Google and users, but the images needed to reflect what the content was covering. This is now a part of the educational aspect of the website. The app is defined, the call-to-actions are clear, and the design and simple, clean, and mobile-responsive.

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Your blog or website could be just as successful with the right tools and help. If you’re interested, reach out to us!

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