Since the start of Mello{be}, the startup focused on adding comfort and removing pain from meditation, has grown beautifully into success. That growth has led to additional pillows, new designs and colors, and an avid customer base but the website was still stuck in the startup’s early days. With thin content, no way for customers to purchase easily online, and an outdated design the website needed help reflecting the growth of the company.

Rewriting and Reviewing Content For SEO

The content on the old Mello{be} website was written well but not written to be impactful for SEO. Starting with both keyword and competitor research our team came up with a content strategy that will help the site increase visibility in search results and help broaden the audience. Then, going page by page iNNOV8 worked alongside Mello{be} to enhance content to maintain brand identity but add in keywords.

Refreshing The Design

With the design we wanted to elevate the previous site into something more recognizable and help sell the mission of mindfulness. Using muted colors, flowy backgrounds, and real photos of REAL customers using the product, our team really wanted to make the website fluid and easy to use. By allowing the photos of the meditation pillows to really stand out, we know users will be sold the moment they land on the website.

Simplified Shopping

One of the must needs that Mello{be} had is a way for users to easily shop straight from the website. The two features we knew the website needed was an organized shop page where customers can browse and see each product and a checkout system that wasn’t complicated. For an extra feature, there is a side cart that can always be managed by the user no matter what page they are on.

Olive Brand Realty and Property Management had a website that was lacking impactful content, unique design, and user driven layouts. Users were having a hard time getting in touch with Olive Branch; these forms were hard to find and even harder to use. Olive Branch came to us wanting to rework everything about their website and their business operations to be better tailored for a digital presence.

Organizing Content For SEO

Olive Branch’s older site had content that was spread across a handful of pages and was too sparse to really help SEO or users with their needs. When pages have too little content they will struggle to rank for keywords. Search engines will naturally rank the website and pages lower because they don’t hold as much authority as those with more content. With having too little content on the site, users will get lost trying to find the information they are looking for. So, we worked with Olive to reorder their content and expand on a lot of things in order to answer more questions their users have. With their expanded content we have created a path for users to follow and funnel into their correct paths for consultation and realty discussions. The reorganized content is laid out in a way that will help mobile users navigate the site to find what they need.

A New High-End Design

Olive Branch made it clear that they wanted a design that was minimalistic and clean. White space would be necessary while pops of color would add to the experience of browsing the site. Olive Branch is also a boutique-style real estate company, therefore it was important to showcase their brand. With imaging, videos and graphics we worked to make that idea a reality for users and owners alike. The other issue we needed to solve was call to actions. The previous site had one main call for users to fill out a form to schedule an appointment with Olive B but it was hard to find and required users to scroll to the bottom of pages. By reworking the layout to have the same main call to action at the top, bottom and middle of the pages, it will be easier for users to reach out. A bonus feature that we worked into the website is allowing visitors to schedule themselves on Olive B’s calendar. This will free up time on the realtor’s end and allow the user to decide their meeting times. It’ll make business easier to conduct and the ease of access for users more intuitive.