Content Organization - iNNOV8 Place
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Content Organization

The content and content organization of any website is the key factor to a site’s success.

High-quality content, regardless of whether the site aims to inform, entertain, or promote a product, will increase the site’s likelihood of people visiting the site. Beyond providing excellent content, a site also needs to organize content in a way that makes it easy to find, easy to use, and effective for visitors. A few things to take into consideration would be the menu, the page layouts and the amount of content on the pages.

Prioritizing your content is one of the best ways to make sure your visitors are finding the information you want them to find first. The other side to that coin is that your visitors are likely finding what they want to find. Figuring out this balance and deciding what is important and what matters can be a struggle, especially when a company wants to say everything possible about themselves.

In many cases, designers and content creators feel like it’s all important, and should all get equal billing. But that’s not doing your visitors any favors. You need to get to the root of what’s most important to them, and then provide that in the most user-friendly way possible.

It’s much easier said than done…

Define Your Goals.

Are you trying to sell a product? Or looking to provide information? Trying to gain members for your online service? Maybe you’re attempting to combine two or three of these methods, or something else altogether.

You need to define this from the very begin since it will effect all of the communication you have with development teams, marketing analysts and business strategists.

Critical Content

Once you know what your site’s goals are, you can start tailoring the content to fit those goals.

What is absolutely needed in order for you to meet your goals? What are your visitors wanting to access and see or obtain from your site?

Remember to condense massive amounts of information to prevent overwhelming content. Stick to the point and simplify things when you can.

The User Stories.

We recommend that our clients start to build user stories off of their goals. If your business is a school and students signing up for classes is the goal, write out all the stories that come to mind.

Start to think about how a visitor would use the site and the different types of users. For a school, they may need to consider students AND their staff, partners, and institutions.


Your Search Engine Optimization keywords are the words and phrases in your web content that make it possible for people to find your site via search engines.

A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site. Keywords are one of the main elements of SEO basics and also helps search engines verify your website’s purpose.

Again… It’s much easier said than done…

Planning Layouts, Formatting and Displays.

Once your content is organized and prioritized, you can work on completing a site map and the layouts and branding for the website.

Layouts and mockups will include the sizing standards for images, branding icon placement, navigation (look and interactive features), the order and images that will drive the user stories and the way users interact with your product/information.

This takes planning. UI/UX (user interface/user experience) is something that can take a site to new visitor heights or ruin it, all because of the content choices and the way they are presented. Think about this as you work through your content strategy – You may find you have a great method or piece of information for your user and there’s no great way to get the idea across, how do you display it and not cause a poor user experience?

Again, simplifying ideas and content usually help with that matter. Simple displays and layout help too. The less a user has to dig for your well thought out content, the better your site will perform.