The content and content organization of any website is the key factor to a site’s success.
High-quality content, regardless of whether the site aims to inform, entertain, or promote a product, will increase the site’s likelihood of people visiting the site. Beyond providing excellent content, a site also needs to organize content in a way that makes it easy to find, easy to use, and effective for visitors. A few things to take into consideration would be the menu, the page layouts and the amount of content on the pages.
Prioritizing your content is one of the best ways to make sure your visitors are finding the information you want them to find first. The other side to that coin is that your visitors are likely finding what they want to find. Figuring out this balance and deciding what is important and what matters can be a struggle, especially when a company wants to say everything possible about themselves.
In many cases, designers and content creators feel like it’s all important, and should all get equal billing. But that’s not doing your visitors any favors. You need to get to the root of what’s most important to them, and then provide that in the most user-friendly way possible.