What Is The Core Web Vitals Update
Beginning in mid-June of 2021, Google will begin slowly rolling out a new ranking system that has been updated to reflect new user experience standards. As they have outlined on their Google Search Central Blog, there is now a new emphasis on three specific areas of the newly created Core Web Vitals: loading, interactivity, and […]
What is User Flow
This is the first installment in the ongoing blog series about user flow. TL;DR User flow is a visual path that shows how someone navigates through an application to complete tasks. Visual paths are created using different types of applications, and each step should be able to show an entire process in a single image. […]
What Goes Into a Branding Guide
When done well, a branding guide should help anyone working with your company to create cohesive and consistent designs. A major deterrent for users is when they view your products in one setting or visit your website or store then see a whole new look and feel. When you move from social media to a […]
Why Social Media is Important for Business
Social Media can seem overwhelming for anyone, let alone business owners. Full-time jobs revolve around the growth, data collection, and handling of social media accounts, so give yourself some credit. However, that is no reason to avoid it. It’s far too important to your business’ success especially as Covid-19 changes the way businesses and customers […]
Why Copywriting is Important for Your Website
Often when clients come to us in need of copywriting services we run into two different scenarios: either too much content that isn’t organized for users or google or sparse content that barely fills a page. But the problem remains the same. Their copywriting isn’t doing the work that it needs to in order for […]