DesignSEOWebsite
- Design, SEO, Website
The Montessori School of San Antonio
Education for a Lifetime
The Montessori School of San Antonio came to us wanting to revamp their website to not only be more modern and operations driven but also to improve their content and design to invite new parents to the school. They wanted a colorful school website that showcased their students, school, and Montessori teaching techniques.
Defining A New Sitemap
One thing that MSSA’s previous site was missing was a cohesive menu that parents could easily navigate. MSSA wanted a design that helped define the Montessori curriculum and school’s mission. We took into consideration that a parent’s choice in school needs to be well informed and the first place they would turn, is the website. Our menu structure and website makes that information easy to access.
SEO Friendly Content
Our next big task for the redesign was to rewrite the website’s copy to make it more impactful for SEO. The old school website spoke so much about the school and current parents. We wanted to take the website in a new direction to serve potential parents and students.
MSSA wanted to bring in more users and increase search engine visibility so writing content that can help the website gain new keywords was key. We performed a competitor analysis and did in-depth keyword research to help discover and determine keywords and phrases that MSSA could work towards gaining and growing.
We worked with MSSA to select colors that would put users at ease while using images of students to influence parents to learn more about what’s happening in those photos.
Showcasing The School
To go along with improving the overall content of the website we wanted to make sure that MSSA’s unique campus and curriculum were showcased. Unlike the old website we built out a specific page for each curriculum level to not only increase visibility with search engines but to also help users find exactly what they need within one page for their child.
Continuing the Website Growth
With the new school website launched, live and thriving, we then began helping MSSA work on additional resources and media. We worked with their parent onboarding team to create Google Ads, social media posting, and newsletter outreach. They have seen amazing results and sales around their camps, class seating and the need for new teachers given attendance.
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What Our Clients Say
Lorne and Stefanie are an absolutely amazing combo. Their professionalism, timeliness, responsiveness, and organization made it super easy to get my new website up. I doubt you will get a better price quote and more down to earth team. If you are thinking about redoing your website...iNNOV8 is the place to be!!!
