Whenever something isn’t common knowledge myths seem to grow around it as a way to explain how it works. People believe those myths until they learn more about whatever it is. Seo, much like coke and mentos, has a lot of questionable statements made about it. To help clear the air we are going to cover 4 SEO myths that you need to stop believing.
You want to rank #1 with one Keyword
Yes, usually you always want to strive to be #1 in everything. So why shouldn’t you aim to be top ranked for a keyword? Isn’t that what brings in the most traffic?
No, not exactly. If you spend your time trying to aim for the top spot for one keyword, it just isn’t going to work the way most people think it will. Even if you aim to gain rank 1 with ONE keyword, you SHOULD be aiming to gain traffic. To guarantee an increase in traffic to your site you should spend your time writing quality content around multiple long tail keywords.
Ranking #4 in Cafe is perfectly fine if your website is also ranking for other long tail keywords like “cute cafe for dates”, “best cafe to study in TX”. These are the phrases people are more likely to be using in search engines and will ultimately bring them to your site. These long tail keywords are what is going to send the right type of traffic to your website. Because it’s more likely that someone is going to be making a broader search than your company name.
You only have to do SEO once
SEO isn’t like a roast that you stick in your crockpot and just leave for it to perfect over time. Search engine traffic will start to fall over time if SEO remains static on your website. But why does this happen?
Well, search engines change their algorithms over time and competitors could be moving ahead of you. If your content is outdated you aren’t going to be relevant to users. If you publish new pages to the website but don’t add any keywording, no one is going to be able to search for that page.
A best practice is to monitor your SEO regularly and making adjustments as you see fit. Growth from SEO takes a while so doing an in-depth audit on a website every 4-6 months is recommended.
Keyword heavy content is a must
We’ve all seen this before, a website where almost every word wants to remind us that they are what they are. It’s likely that they made this choice because they thought keyword heavy content was what was going to work.
Please don’t do this. Please write content that’s more quality than quantity. Sure for a moment, Google might see that as being relevant but users won’t. So any organic traffic will just take a hit when they leave the site. Which will make search engines see you as not being credible and put you lower on the rankings. Take your time. Write content that will prove your company to be experts to what people are searching for.
You’ll see instant results
This just isn’t going to ever be the case. The benefits of SEO are something that you see over time. Think of it as interest that is gained in through a savings account. The more you put into it and the longer you give it to build, you’ll start to see a lot of growth from it. Just like how one deposit into a savings account isn’t enough to really build it, making one blog post about a certain keyword won’t give instant high volume traffic.
There are still a lot of SEO myths and rumors that we could cover. But, we figured that busting these specific myths would give you the most power to take back to your own website. If you have any further questions, check out more of our blogs! Or go ahead and contact us.