Morgan’s Wonderland

A Simple and Accessible Theme Park Website

To quote Morgan’s Wonderland about page, “We want Morgan’s Wonderland to be a place where the common element of play creates an atmosphere of inclusion for those with and without disabilities while encouraging everyone to gain a greater understanding of one another.” We wanted to take that vision and apply it to their website as well.


In fact, we have been working with AccessiBe to make all of the Morgan’s website accessible and easy to use for anyone and everyone, worldwide! With a widget that allows user to gain access to the content that works best for them, there has been an increase in usership and attendance at the park!

morgan's wonderland home page new

We were ecstatic when Morgan’s Wonderland decided to team up with us to help redesign their website. They wanted to move into a design that could speak to everyone regardless of their age.

With such a large website they were also finding it difficult to organize their content and pages, even their users were having a hard time navigating through the website. Knowing that Morgan’s Wonderland is the ideal when it comes to accessibility, our team kept that at the forefront of our minds as we worked through the design process.

Restructuring the Menu & Organizing Content

One of the first things we decided with the design was to give them a new menu. One that was far more structured and straightforward than their previous one. We wanted users to be able to find exactly what they were looking for as well as create a set path for users to follow.

We noticed that a lot of pages were hard to find, had little content, or just didn’t answer questions that we knew users had. So, we worked with them to combine, rewrite, and reorganize their pages and content to increase readability for everyone. Morgan’s Wonderland will also see improvements in SEO as both users and Google pick up on these changes.

A Modern and Clean Design That Pops!

Morgan’s Wonderland strives to create a space where everyone can enjoy regardless of age and ability so we wanted to have that reflected in the design. Using their bright and fun branding colors to help our minimalist and easy-to-use design pop and catch the eye of any user!

With beautiful photos of their parks and guest scattered across each page, we were able to showcase the fun and inclusivity of both of the parks.

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What Our Clients Say

iNNOV8 's project management really kept things moving along. We had a large marketing team with more input than we knew what to do with. iNNOV8 kept us in check and honest to our timeline.

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