The content on the old Mello{be} website was written well but not written to be impactful for SEO. Starting with both keyword and competitor research our team came up with a content strategy that will help the site increase visibility in search results and help broaden the audience. Then, going page by page iNNOV8 worked alongside Mello{be} to enhance content to maintain brand identity but add in keywords.
With the design we wanted to elevate the previous site into something more recognizable and help sell the mission of mindfulness. Using muted colors, flowy backgrounds, and real photos of REAL customers using the product, our team really wanted to make the website fluid and easy to use. By allowing the photos of the meditation pillows to really stand out, we know users will be sold the moment they land on the website.
One of the must needs that Mello{be} had is a way for users to easily shop straight from the website. The two features we knew the website needed was an organized shop page where customers can browse and see each product and a checkout system that wasn’t complicated. For an extra feature, there is a side cart that can always be managed by the user no matter what page they are on.
Lorne and Stefanie are an absolutely amazing combo. Their professionalism, timeliness, responsiveness, and organization made it super easy to get my new website up. I doubt you will get a better price quote and more down to earth team. If you are thinking about redoing your website...iNNOV8 is the place to be!!!
SALIM REZAIE, CEO OF REBELEM
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